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Many small and mid size businesses are struggling during this rough economic time. I have witnessed some really great mom and pop businesses call it quits after years of getting by and just living comfortable. I have wondered how, they endured so long. When one decides to become a entrepreneur it takes much research, determination, personality, effort, hard work, finances and solid business practices. Well, I took all those qualities and spoke with folks all around to find out the single most important trait that was their foundation. You are going to be amazed with the response I share with you, the summation of about 20-30 conversations which took via phone, emails, and face-to-face meetings over a 3month period. I have listed the top comments many business owners have lived by for many years and have remained in business for so long.

1.Building a solid business relationship

2. Critical networking

3.Understanding the value of connections and referrals

4.Being honest in business practices

5.Having a great personality that shines

6.Willing to give

These are some great tips to incorporate with any business. It’s important to make sure people understand who you are and what you represent. Branding is an idea or concept: which also encompasses image. Be mindful people are watching, talking, listening and deciding who they are going to trust with their money. Let’s make sure it’s you!

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Comment by LYNN SHEDLER on September 6, 2010 at 5:03pm
Sharon: I have always made sure I was multi - talented - even in University. A lot of my friends were not like that! I thought your Blog
was terrific; except, it takes money to survive; buyers; long hours; And
a lot of patiece!!!
Comment by Sharen Rooks Agency on September 6, 2010 at 12:30pm
Lynn thanks for your comments...Well one way to prevent this is to make sure you ARE the Brand and have many things you can offer.
Comment by LYNN SHEDLER on September 6, 2010 at 11:33am
These are things that a lot of businesses DO NOT DO!!! They take it for granted the business will always be there. It could be a "trade" business like the one my girlfriend works for. Her hours have been cut down to 4 days from 5 days a week. And she has a Mortgage. The Office Manager is a JERK.... They make Plaques for big Companies if someone is retiring. And big trophies for Footballs teams.
Also, big advertising signs for various purposes. Anyhow, no one knows
how longs there jobs will last? What a scary thought?? This is all part of the signs of our economy going bad. If the billions and billions of dollars hadn't been spent on this STUPID WAR (not to mention Full Dress Funerals & transportation for the FAMILIES) - we
wouldn't be in this mess. Thank GOD that 90% are coming home. It's
like W.W.II all over again. If a Business can't survive and the Banks take over - it's over. Just like Forclosures on houses - they are every-
where in Canada & the United States!! Where do the people go??
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